Joe yee

Joe Yee is one of a handful of craftsmen that has set an industry standard through his continued pursuit of excellence and innovation. While many know his claim to fame revolves around the Super Plunger, it is what happens behind the scenes that make him “special”. For over half a century, Joe has been perfecting his craft adopting new materials and technologies yet keeping true to his “style”. What began as a side project from surfboard building has culminated in him becoming a world-renowned lure maker.

His basement/workspace is a treasure trove and time capsule all in one. A mix of new and old machinery, molds, shells, powders, tooling and other randomness only overshadowed by the massive amount of stock he has built over the years. He has worked with names like Odagiri, Parker, Eoff, Lau, Sonoda to name but a few.

“Papa Joe" as he is affectionately called, has been around the block and back and it can be argued that he is one of the most influential characters in big game fishing, period.

The mere mention of a super plunger is associated with big fish, 1000 pounders to be specific. He still carries a picture of the 1166lber caught during the 1993 Pro-am tournament.

Like any great character, there is always a supporting cast in the background. For Joe it was his wife, Phyllis. It was with her management that Joe was allowed to focus on his craft.

\While some regard his style as “old school” the fish haven’t stopped biting. His most recent grander being caught in 2021.

In keeping with family tradition, what was once passed down to his son Joe Jr., is now once again being passed down to his grandson Steven Kegley. The legacy continues…

(Source: Jon Niiyama and Steven Kegley)

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