George Lum

George Lum was an Oahu based lure maker who began making lures in the 1960's.

By trade, he and his wife Hilda, owned a typewriter store on Kapiolani Blvd in Honolulu, but as a lure maker, he was most known for his "Fat Boy" fish head scoops. The style of insert that he made, which differentiated him from other lure makers of his era, was much larger and wider than many of his contemporaries, and included in depth detail and paint on the fish head inserts themselves.

In addition to fish head inserts, he frequently used punched metal inserts and was one of the first lure makers to use lai skin as an insert. In addition, a consistent trend with his lures is a yellow ring around the eye of the lure, and he continually refined and improved the eyes on his lures over the course of his career to make them as realistic as possible.

The biggest giveaway of a lure being made by George Lum is the "chicken feet" marking, engraved on the lower skirt saddle. The "chicken feet" are actually the kanji (a system of Japanese writing using Chinese characters) for the "Lum" family name, so he is actually one of the first lure makers to consistently incorporate a makers mark on his lures.

George sadly passed away on July 11, 1999 but his lures and contributions to the history of lure making continued to be revered and celebrated to this day.

(Source: Noelle Lum, George Lum's granddaughter)

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