The Sonoda's were lure makers from Oahu who began creating lures in the 1960's. They are rumored to have had close ties with Joe Yee, and the eyes of their lures have a distinct resemblance to early Joe Yee lures. They are known for their heavily weighted bullet lures which proved to run well in the choppy waters off Oahu. Many of their lures included a small makers mark, written on paper via type writer, in the seam of the insert.